It’s good for business!
A “Zarf” is a cardboard sleeve that goes around coffee cups. When presenting yourself to your clients, are you “zarfing” – using terms or words you’re familiar with but maybe your prospects aren’t? Prevent being burned 
by choosing great keywords and phrases about problems clients face and how YOU solve them!
Today’s Marketing Minute is brought to you by Lisa Kretzer, Employ-Ease Inc.