Your Smartphone Is a Cold Calling Icebreaker
A Simple, Low-Pressure Way to Start Real Conversations Cold calling is one of the least favorite activities in sales —…
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Make Your One-on-Ones Count
Five Questions That Generate Real Referrals We’ve all been there: sitting across from a networking group member, chatting about movies,…
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Your Story is Your Strategy
Why Authenticity Builds Trust in Business In a world obsessed with polished branding and perfect posts, Krista Hudson offers a…
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Building Your Brand When You’re Part of Something Bigger
Building a personal brand is essential for small business owners—but what happens when you’re representing a larger company? The real…
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Follow Up Is Everything in Networking
Networking isn’t just about collecting business cards; it’s about building relationships. Our recent Visitors Day brought 10 new potential connections…
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Speak in a Language Everyone Understands
“Waltzing Matilda…”, What? Most everyone has heard of Waltzing Matilda and a good number may even know the main chorus…
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The Power of Lifting Each Other Up
How Mutual Support Fuels Group Success and Individual Growth If you’ve watched any recent award acceptance speeches, you might have…
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Are You Relevant?
Questions to Ask Yourself About Your Marketing What Can I do? So many reasons why it’s important to be up-to-date…
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From Awareness to Advocacy: The Power of Memorable Swag
Turn customers into brand ambassadors with strategic giveaways Lisa talked about brand awareness vs brand advocacy. Brand awareness is how people…
