Get the Most Out of Spam
I receive in my email (spam) everyday requests of me to hire help with paid advertising on social media and Google. Here’s a recent example:
Hey there,
I’m Rebecca Ryan, and I specialize in running paid ads on Facebook, Instagram, and Google to help businesses like yours get noticed and bring in new customers.
My packages are affordable and are designed to deliver a steady stream of quality leads every day. Interested in chatting about how this could work for you?
Let me know!
Thank you,
Rebecca Ryan
Key Takeaway
So I surveyed how I use social media and I wanted to share a tip. I realized:
As you know, I cycle and one of my groups I am part of is on social media – a Facebook group which has over 2,000 local followers. One of the admins of this group is a social media marketer who races and gets sponsors for the race team. He also maintains a local calendar for all cycling events.
These groups make jerseys all the time. So, when I wanted a jersey for my coffee ride, I asked him to put my business on the shirt and another business that’s part of the group. This opened the door to getting sponsors for fundraising events we ride in to be on our jerseys.
The latest fundraising team shirt request came with a report of how they marketed, showing:
- A reach to their social media group number of impressions besides being on a jersey that is worn weekly for cycling events until the big event in the beginning of the summer.
- Posts from these events (imagine your logo being on the jersey of participants) Remember this is local activity with local people that are enjoying their participation.
The point of this marketing tip is to find a local group to sponsor that isn’t just a logo on a shirt, but has a community reach and engagement on social media.
Today’s Marketing Minute is brought to you by Lou Sabo with LRS IIImages.