A small card can build credibility, spark a connection and help people know right away if you’re the right fit.
As Rick Hall often reminds us, business cards still matter; they’re something you leave behind, and they tell people exactly what you do. Regina Howland shared how she designed her own card to do more than list contact details. The front carries her name, slogan and credentials. Those credentials matter: they show prospective clients you’re a qualified professional and not just someone who randomly showed up at their door.
The back holds the practical details, like her phone number, along with a QR code. That one small addition does a lot. Someone wondering whether a counselor is legitimate can scan it and land right on her website, where they can learn more about her practice and even book an appointment on the spot. A QR code turns a moment of curiosity into an immediate next step.
Regina also lists her specialties, which helps people sort themselves out quickly. If a contractor doesn’t do roofs, saying so up front saves everyone time; the person who needs a roofer knows to look elsewhere and the right clients know they’ve found the right fit.
The final takeaway: be thoughtful about what you include and what you leave off. A cluttered card won’t get read, so keep it clear, focused and easy to take in at a glance.
Today’s Marketing Minute is brought to you by Regina Howland of Beyond Sessions Mental Health Counseling Services.
Image created with Canva.