Should you pay for leads for your business? Does it make sense?
It may work for some, but this Magician’s experience has shown it’s a waste of money. The quality of purchased leads is very poor compared to referrals from your sphere of influence. Use your existing pool of sources, leads, clients, etc., network with them and focus on developing these for better results!
Today’s Marketing Minute is brought to you by Kurt Engebrecht, Re/Max Plus.