Are You Relevant?
Questions to Ask Yourself About Your Marketing What Can I do? So many reasons why it’s important to be up-to-date…
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From Awareness to Advocacy: The Power of Memorable Swag
Turn customers into brand ambassadors with strategic giveaways Lisa talked about brand awareness vs brand advocacy. Brand awareness is how people…
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Leveraging Advertising Specialists
Get the Most Out of Spam I receive in my email (spam) everyday requests of me to hire help with…
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The Expert Educational Micro-Event
Shift the focus from selling to teaching. A highly effective and less obvious marketing idea that applies to both blue-collar (trades,…
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Customer Retention as a Marketing Objective
Be sure to include customer retention in your marketing program! One of my favorite marketing resources posted a resonating article…
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Why Do Video Marketing?
Video is one of the best ways to connect with your audience. I recently came across A Beginner’s Guide to…
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Yes, Direct Mail Still Works
Challenging the myths about this old school marketing method Shantae shared an eye-opening, myth-busting article on 6 Reasons Why Direct…
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Children as Teachers
We can learn so much. Tom shared a story about how two children were playing outside with one another when…
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The Dreaded Phone Call From an Angry Customer
What to do? Actually, quite a lot! If you’ve been in business for any length of time, you’ve probably received…
