1. Set a goal and a budget. Every business needs a direction, and every marketing campaign needs to start with a goal and a budget. Without these two things, it becomes exceptionally difficult to determine whether your campaign was successful.
  2. Build your influence. The most successful marketing campaigns help you achieve the highest ROI. Once you build your influence, you can use many more powerful marketing strategies. With influencer marketing delivering as high as $6.50 for every $1 spent, it’s quickly become one of the most effective marketing strategies for small business.
  3. Leveraging employees as thought leaders. Alternatively, you could always create influencers from your own employees. Often referred to as thought leadership, social selling and employee advocacy are becoming more popular with companies who want to amplify their brand message.
  4. Champion one social channel. With the undeniable potential of social media marketing as a small business marketing strategy, it can be tempting to try and find success on as many social platforms as possible. But it’s best to focus on one social channel at a time. More than that and it can quickly become overwhelming and you’re unlikely to kill it at any strategy.
  5. Build rapport through email. With 59% of marketers claiming that email is their most effective marketing channel for revenue generation, this is one strategy that you don’t want to ignore. If you haven’t started building your email list, there are tips for getting started in the article.

And, good news – there’s more! This list is only the first five out of 18 in an article published by Vinay Koshy of EngageBay. Read the full post, 18 Powerful Marketing Strategies to Grow Business Faster, that has loads more information to help you out with each tip.

Today’s Marketing Minute is brought to you by Sara Cousins, Mighty Spark Design.