A video player graphic with a megaphone covering the top right corner.

Video is one of the best ways to connect with your audience.

I recently came across A Beginner’s Guide to Video Marketing for Small Business that highlighted insightful statistics and key information about videos in marketing. The responses to the statement, “I am more likely to patronize a small business if their marketing contains video,” are telling:

  • 50% Agree/Somewhat agree
  • 35% Neither agree or disagree
  • 15% Disagree/Somewhat disagree

The key takeaways from this information:

  • Videos elicit emotions that other mediums can’t, and the majority of purchasing decisions are made on emotional levels.
  • We retain 95% of visual information vs text.
  • Types of videos small business owners should consider are Demo/Instructional, Informational, Company Story and Client Testimonials.

Today’s Marketing Minute is brought to you by Shantae Russell, Monroe Integrated Solutions

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