Your Story is Your Strategy
Why Authenticity Builds Trust in Business In a world obsessed with polished branding and perfect posts, Krista Hudson offers a…
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Speak in a Language Everyone Understands
“Waltzing Matilda…”, What? Most everyone has heard of Waltzing Matilda and a good number may even know the main chorus…
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The Power of Lifting Each Other Up
How Mutual Support Fuels Group Success and Individual Growth If you’ve watched any recent award acceptance speeches, you might have…
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The Power of Referrals: Building Trust in Business
Discover why fostering relationships and leveraging personal recommendations can drive your success and elevate your business. I subscribe to a…
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Turn your customers into Raving Fans!
Shift the focus from selling to teaching. Raving Fans by Ken Blanchard and Sheldon Bowles is a business fable teaching…
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The Expert Educational Micro-Event
Shift the focus from selling to teaching. A highly effective and less obvious marketing idea that applies to both blue-collar (trades,…
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Bananas Get Stale
Don’t get stale. Bananas have shelf life. So, too, does your marketing content. Review them, whether flyers, PowerPoint presentations, blogs,…
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You are Your #1 Product!
What is the number one product you sell…You! We work on creating the best products or services, but are we…
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Simon Sinek: No Such Thing as an ‘Expert Leader’
Leadership is a practice, and we are all students. Sammi Jo began with a video from Simon Sinek called, “No…
